RSS Register to PHPLD
blavagen.com Directory SubmissionArticle Details

Texting…..Old Technology?
Date Added: November 11, 2011 03:23:27 AM
Author: Ashley
Category: Blogs: Business

According to an ITU (International Telecommunication Union) report ‘The World in 2010, ICT Facts and Figures’, 6.1 trillion SMS text messages were sent globally in 2010. This translates into 192,192 texts per second. So, in an age of rapidly changing technologies what is the future of the humble text? According to Ronald J. de Lange of Tekelec (see www.messaging.telecom2.com) the growth of SMS texting is set to continue accelerating for at least the next three years. This cost-effective way of transferring data and the reliability of SMS texting, offers businesses new ways of receiving real time data. For instance, in Germany, a new GPS tracking devise has been installed in a company’s trucks, which automatically sends location updates by SMS back to base. The pace of mobile technology is moving quickly with mobile apps, the mobile web, and recently NFC (Near Field Communication) all having an impact on mobile marketing. Despite the simplicity of the text, it is hard to see how these applications could replace the short, sharp, timely, relevant, and cost effective text message that reaches across so many platforms. The DiaryBook appointment reminder service takes full advantage of the SMS text medium, by automating the process of reminding clients about appointments. Once an appointment is logged in DiaryBook, a reminder automatically goes out to the client at a set time before the appointment. The text can be personalised to name the client in the text, if required, and the client can also reply to the text. A reply through DiaryBook means that the appointment will appear as confirmed or cancelled, depending on the reply, so that you can see the confirmed line-up of appointments each day. Just another way of using the humble text! www.diarybook.net